THE NEW DIGITAL CONSUMER
Nowadays, with the transformation and evolution of e-commerce connected to social networks, the functions of classic marketing have been popularized and changed to digital marketing. The great paradigm is to get to know your digital consumer today, that is, your buyer person. Since the evolution of the internet and with the arrival of popular social networks, businesses and consumers have been transformed. Especially with the arrival of the "millennials" and "Z generation", which have revolutionized the world of advertising and marketing...
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