Magento CE B2B for european hospitality supplies market
Supreminox is a company dedicated to cutlery and tableware manufacturing for home and hospitality markets. The brief had a clear objective: relaunch of their existing eCommerce using the last technology systems, redesign and UX as well as a redefinition of their product DB using SAP, including the integration between SAP and Magento.
Supreminox needed an eCommerce solution for the final user but that was also a useful tool for their commercial and sales team. The catalogue consisted on more than 1.500 products, most of them grouped. So, it was so important to design an efficient UX experience, clean and satisfactory. The target was the European user, so finally we had various Storeviews in 4 different languages.
At the end, we suggested a radical redesign with a modern touch following the Mobile First assumption. This was the way to achieve synergy between message and user experience following the innovation that is part of Supreminox.